bridging the capacity gap for women-led, high-growth product and service companies.

FOUNDER | NEW YORK

Founder | Advisor Lindsay M. Mahoney believes deeply in the power of trusted partnerships, natural curiosity and shared collaboration. With a background spanning people, finance, operations, and marketing, Lindsay works at the intersection of strategy and execution to help businesses move from vision to durable scale by curating exceptional teams to support them. 

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Prior to founding evgn, Lindsay built her career inside high-growth, founder-led organizations, where she developed a reputation for stepping into complex environments and bringing clarity to decision-making. Her work centers on building the systems behind the business: financial models that withstand scrutiny, go-to-market strategies grounded in data, and operating rhythms that allow teams to move faster without losing intention.

At evgn, Lindsay serves as a trusted extension of her clients, often acting as CFO, COO, and CMO simultaneously during launch and inflection points. She is known for her high-touch, deeply embedded approach and her belief that strong results are a byproduct of trust, aligned incentives, and thoughtful execution. Lindsay also advises business leaders 1:1 and shares anecdotes of the portfolio, her vision for the future of agency business, and experience with women founders on podcasts and at events. 

In an era obsessed with speed, Lindsay has built evgn around a different conviction—that disciplined growth, grounded in people with the right tools in hand, is what lasts.

CHIEF OF STAFF | NEW YORK

Megan operates at the center of strategy, execution, and communication for evgn. In this role, she acts as a force multiplier for the agency by translating priorities into action, aligning stakeholders, and ensuring that the most important work moves forward with clarity and momentum.

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Megan partners closely with the founder and the team to manage operating cadence, drive cross-functional initiatives, and surface insights that support better decision-making. Her work spans strategic planning, internal communications, project oversight, and special initiatives, allowing leadership teams to stay focused on vision while execution remains tightly coordinated.

Megan is known for her ability to anticipate needs, connect dots across functions, and create calm within fast-moving environments. At evgn she plays a critical role in maintaining alignment as we scale.

LEAD CFO | NEW YORK

Alexandria is a finance leader with over a decade of experience helping startups and SMBs build strong financial foundations. She specializes in scenario planning, financial modeling, and scaling finance functions that drive sustainable growth across industries including tech, education, transportation, and CPG.

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Over the course of her career, Alexandria has led finance teams through an M&A at Flocabulary, an EdTech startup, and managed the scale-up of budgeting, financial planning, and KPI development as Revel Transit Inc grew from pre-revenue to over $60M in annual revenue and from 7 employees to more than 1,600. She also pioneered the establishment of Legal and HR/People Operations functions during the earliest stages of Revel, building the foundational processes that enabled sustainable, long-term growth.

As a fractional CFO, she has guided companies through critical growth stages, led high-performing finance teams, and delivered strategies that improve both performance and cash flow. In addition to advising clients, Alexandria is also the co-founder of Sourced, a beauty company she launched with her sister in 2025, blending her entrepreneurial drive with her passion for building intentional businesses that last.

LEAD CMO | FLORIDA

Carly is a highly engaged fractional Chief Marketing Officer (CMO) and growth strategist who partners with DTC and e-commerce brands to scale revenue, and build long-term customer relationships. She has led growth efforts across industries including personal care, premium beauty, homegoods, consumer lifestyle, fashion and health tech.

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Carly blends deep marketing expertise with hands-on execution, managing everything from Shopify builds and international expansion to influencer partnerships, affiliate programs, lifecycle email marketing, and paid media strategies across platforms like Meta, TikTok, Reddit, and Amazon. She is detail-driven—tracking AOV, margins, attribution models, and ROI—while staying creative in brand storytelling, design direction, and campaign ideation. With a proven track record of building systems, driving growth, and mentoring disorganized teams into strategic, KPI-focused operators, Carly helps founders and marketing teams find clarity, structure, and scale.

PAID MEDIA LEAD | COLORADO

Bryenn is a performance-focused marketer with a deep background in paid search, paid social, and full-funnel growth strategy. He built his career inside the DTC and eCommerce space, where he led programs across Google, Meta, and Microsoft Ads for brands ranging from early-stage start-ups to national consumer names.

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He’s known for translating complex data into clear, usable insights and building media systems that balance efficiency with long-term growth. At evgn, Bryenn brings a collaborative, hands-on approach to campaign strategy, creative testing, and analytics -- helping the team deliver confident, transparent, and scalable results for every client.

GRAPHIC DESIGN LEAD | MAINE

Kaelie is a graphic designer with over eight years of experience creating visuals that connect, engage, and deliver results for clients in a wide range of industries.

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While she specializes in email marketing design, her work also spans print materials, digital assets, packaging, distinctive branding, presentations, and more. With a background in marketing, Kaelie brings strategic insight and a strong creative eye to every project, crafting designs that are both intentional and impactful. When she is not designing, you’ll find her traveling the world with her husband, seeking inspiration in new places!

CMO | NEW YORK

Sydney is a fractional CMO and strategist known for helping early-stage and mission-driven brands build strong foundations for sustainable growth. With 11+ years of experience across organic marketing, partnerships, and integrated brand strategy, she develops clear go-to-market plans and cross-channel systems that help founders grow with intention.

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Her work blends high-level strategic leadership with hands-on execution, spanning brand positioning, acquisition strategy, partnership development, and customer retention. She is also the co-founder of Sourced, a clean beauty brand she launched with her sister in 2025, reflecting her passion for transparency, intentional living, and building brands that resonate deeply with their communities.

BOOKKEEPING LEAD | WASHINGTON

Erin Pohan is the founder of Upkeeping, LLC, bringing 20  years of accounting experience across public, private, non‑profit and educational sectors to small and mid‑sized businesses. She specializes in simplifying the accounting cycle so revenue‑generating teams can focus on growth with confidence and clarity.

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She also hosts an annual conference named WAVE-Seattle where women in accounting and finance can come together to collaborate and define their own unique definition of success.

OPERATIONS LEAD | WASHINGTON, D.C.

Emily Seldin is a strategic communicator, project manager, yoga teacher, and mom of three. She specializes in organizational and project management with a comprehensive background in digital communications.

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She has served in interim COO, Chief of Staff, and project management roles in the nonprofit, advocacy, and corporate sectors. Her projects range from advocacy campaigns to protect access to affordable health care and paid leave, to children's pajama companies to lifestyle medicine programs. Emily is a St. Louis native and lives in Washington, DC, with her husband and children.