We handle your reputation with white-glove precision.
Whether we're in the room with investors, partners, or vendors—or working behind the scenes to build culture within your internal team—you can count on us to act as your strategic advocate: challenging thinking when it sharpens the outcome, protecting your interests without hesitation, and ensuring your business is represented with professionalism that matches your ambition.
You have high standards and serious goals. We make it our job to know your business so well, you scale without compromising what matters most.
High-End Bricks-and-Clicks Brand
A promising made-to-order brand had optimal manufacturing relationships established and design expertise that made building out meaningful collections easy and effortless. Plus there was a strong brand collaboration potential that would make expansion viable. But pressure on finance, operations and marketing was unsustainable. We came in to streamline, build and optimize for the long term. Here’s what happened.
125% growth in online sales
232% total sales growth
2 new proven sales generating channels
100% improvement in online conversion rate QoQ
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Despite exciting growth since day one, the cumulative effect of running the business, growing a new customer base online and showing up at shows and events was unsustainable: the founder was carrying too much of the operational burden, limiting strategic focus and putting the business at risk of stagnation at a time when decisive action was required.
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We rehauled the e-commerce experience to simplify the product offering, improve conversion, and focus demand on higher-impact SKUs that would balance performance with operational clarity. In parallel, we built and managed a rigorous financial model to scrutinize every decision around costs, pricing, and investment, including projecting when the founder could sustainably begin paying herself.
We calendarized campaigns, streamlined customer communications with entirely new flows, and aligned messaging across channels to build an organic, repeat customer base. Paid media was set up and managed with strict discipline, guided by unit economics and real cash constraints. Our goal throughout was to reduce pressure on the founder and enable faster, more confident decision-making at a critical inflection point.
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Within months, the business shifted from reactive decision-making to disciplined, financially grounded growth. The simplified product mix and rebuilt e-commerce experience drove a 125% increase in online sales, improving both conversion and margin efficiency.
Across the business, these changes contributed to 232% total sales growth, while stricter alignment between paid media, pricing, and unit economics reduced waste and improved performance. Calendarized campaigns and streamlined customer communications strengthened engagement and supported more consistent, organic demand.
With clear financial visibility and operational structure in place, the founder was able to step out of constant firefighting and refocus on strategic leadership—supported by a sustainable plan for both business growth and personal compensation.
Elevated Yet Utilitarian Fashion Company
A deeply intentional product company with an unusually organic customer base was looking to develop a multi-channel growth strategy that would reduce clunky wholesale pressure on margins and strengthen sales to improve cash flow. We were brought in as an operating partner. Here’s what happened.
+35% YoY growth in online revenue
AOV up 57%
Improved gross margin by 8 percentage points versus the prior period
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The client came to us in 2024 and was under significant operational and financial pressure from a 7-year bootstrapping run. Then rapidly shifting tariff policies materially increased costs in 2025, tightening cash flow at a moment when flexibility was critical. At the same time, an overextended product catalog, built over years without consolidation, was creating inventory drag, operational complexity, and diluted demand across too many SKUs.
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We engaged as embedded partners: an integrated, operator-led approach designed to stabilize the business first, then create a foundation for sustainable growth.
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We began by rebuilding the e-commerce experience end-to-end. The site was restructured to reduce friction, clarify the product offering, and guide customers toward fewer, higher-impact SKUs to balance conversion, margin, and long-term brand trust. We also built and actively managed a comprehensive financial model. This became the decision-making engine for the business to scrutinize costs, pricing, inventory, and campaign investment in real time. It allowed us to model tradeoffs, stress-test scenarios, and project when the business could support founder compensation, with the goal of restoring both financial visibility and personal sustainability.
We then brought structure to growth. Campaigns were calendarized with intention, customer communications were streamlined, and messaging was aligned across channels to nurture an organic, repeat customer base rather than chase short-term spikes. We also managed paid media and influencer and affiliate marketing.
Throughout the engagement, we provided strategic guidance across every aspect of the business, from operations and systems to marketing, pricing, and prioritization. Evgn served as a centralized point of accountability. This relieved pressure from the founder, reduced noise, and enabled faster, more confident decision-making during a critical period.
Health Tech Startup
A mission-driven health tech startup engaged evgn to translate an ambitious vision into a clear, fundable business case. The company was building a solution designed to reduce costly hospital readmissions while easing the financial and operational burden on health insurers. They needed financial clarity and a compelling narrative to support stakeholder buy-in. Evgn partnered closely with the founders to build a robust financial model and investor-ready pitch materials that aligned impact with economic viability.
6 Weeks
Pitch materials and support
Dynamic and robust financial model
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The founders had a powerful product vision and deep domain insight, but needed help articulating how the solution would scale economically across a complex healthcare ecosystem.
Reducing readmissions creates value for hospitals, insurers, and patients—but translating that value into a clear revenue model, pilot structure, and growth story is nontrivial. Without a defensible financial framework and polished materials, it would be difficult to secure pilots, align partners, or raise capital. -
Evgn worked as an embedded strategic and financial partner to the founding team in a very succinct sprint. We built a bottoms-up financial model that captured multiple stakeholder pathways, pricing structures, and adoption scenarios, with particular attention to incentives across hospitals and insurers.
In parallel, we developed pitch decks that clearly communicated the problem, solution, economic upside, and pilot strategy, grounded in data but accessible to non-technical audiences. Throughout the process, we collaborated closely with the founders, stress-testing assumptions and refining the story to ensure it resonated with both operational and financial decision makers. -
The client emerged with a clear, credible financial narrative that supported pilot conversations and early fundraising efforts. The model provided a practical roadmap for testing, learning, and scaling, while the pitch materials helped align stakeholders around both impact and return.
Most importantly, the founders gained confidence in how to position their company. Not just as a meaningful healthcare innovation, but as a durable, economically sound business ready to take its first steps toward industry disruption.
A Regional Food Bank (Nonprofit)
A large regional food bank engaged evgn to provide strategic context and clarity at a pivotal moment for the organization. As leadership prepared for significant capital deployment and long-term planning, they wanted a clear understanding of how food banks across the country were evolving and particularly how comparable organizations were using capital campaign funding to expand impact. Evgn was brought in to deliver a rigorous market scan that could inform board-level decisions and complement future strategic planning efforts.
Market scan of 15 peer food banks across the U.S.
Six-week end-to-end engagement from kickoff to final board-ready deliverable
Review of capital campaign–funded initiatives, budgets, and impact areas
Comparative analysis of organizations with similar scale, geography, and operating complexity
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The organization had a strong mission, experienced leadership, and growing ambitions, but limited visibility into how similar food banks were structuring growth, deploying capital, and measuring impact.
Without clear external benchmarks, it was difficult for the CEO, leadership team, and board to assess where the organization was leading, where it was lagging, and which initiatives were most worth prioritizing. This context was especially critical ahead of long-term strategic planning and major funding decisions. -
Evgn designed and executed a focused, high-impact market scan tailored to the organization’s scope and goals. We identified 15 comparable food banks nationwide and conducted a detailed review of their capital campaigns, programmatic initiatives, operating budgets, and strategic priorities.
The analysis combined qualitative insight with quantitative benchmarking, delivering both organization-by-organization deep dives and an aggregated view of trends and best practices. The final output was a clear, board-ready resource that leadership could use immediately and revisit over time. -
In just six weeks, the organization gained a comprehensive, practical understanding of how its peers were leveraging capital to drive impact. The deliverable became a durable strategic asset, informing board discussions, validating existing priorities, and highlighting new opportunities for growth.
The CEO shared that they wished this work had been completed prior to engaging a nonprofit consulting firm for a multi-year strategic plan, noting that the insights “will be helpful to the organization for a very long time.” Evgn’s work helped ensure future planning efforts were grounded in real-world context, not assumptions.
Emerging Apparel Brand
We partnered with a promising e-commerce apparel brand seeking to redefine a niche of the market with high-quality products. Evgn supported the business through launch and early growth, providing integrated leadership across finance, marketing, and operations. Here’s what happened.
330% Revenue Growth YoY through the launch collection
Grew over 3,000 new warm email leads
280% Conversion rate improvement
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As a young brand with strong product vision, the company faced the complexity of launching and scaling simultaneously. Internal leadership capacity was limited, while the demands of product development, go-to-market execution, vendor management, and fundraising required senior-level decision-making across multiple disciplines.
Without integrated operational and financial infrastructure, growth risked becoming fragmented and inefficient at a critical early stage. -
We stepped in as high-touch, weekly partners across CFO, CMO, and COO functions, guiding the business through launch and beyond. Our work included overseeing key initiatives with third-party vendors, managing marketing strategy and day-to-day execution, and informing new product launch planning.
We negotiated pricing and timelines with product consultants and manufacturing partners, ensuring alignment between cost structure, quality, and launch schedules. In parallel, we developed financial dashboards and investor-ready pitch materials to support capital raise efforts, providing leadership with clear visibility into performance and growth scenarios.
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We launched with operational rigor, marketing momentum, and financial discipline in place. Leadership gained clarity across performance, costs, and growth priorities, while execution remained coordinated across partners and channels.